Learn more about us.
Location
Duration
-
Frequency
Language
Tuition
Application deadline
Programme start:
Leading Belgian Business School
Profile
- Are you a CEO, startup leader, or aspiring CEO?
- Are you a strategic leader (executive committee member, board member, director, manager, high potential employee) involved in your organisation's strategy?
This programme provides you with the keys to put your organisation in the spotlight.
Key admissions criterium
- A minimum of 5 years of professional experience is required.
The quick wins
Develop the right instincts and a strategic vision for your reputation by honing your critical thinking skills and enhancing your practical abilities in storytelling, stakeholder mapping, utilisation of new social networks... and even assembling the perfect outfit!
A concrete action plan
Each session welcomes renowned guests to enhance your learning with testimonials and concrete cases of reputation management, engaging you in debates with our guests. At the end of the training, you'll develop a solid action plan for your organisation, benefiting from feedback from other participants and programme experts.
Crisis Management
When a management team is faced with a reputation crisis, it is essential to have individuals within their ranks who have direct control over the issue, can effectively respond to it, and ensure that these responses are disseminated throughout the entire organisation. Our programme is perfect to train these individuals.
Mastering reputation management has become a critical skill in a world awash with information, where everything is instantaneous and even the slightest slip-up or error can have immediate consequences. This programme offers strategic insight into this pervasive challenge that now affects every organisation that interacts with the public, from the newest employee to the top executive.
François Bailly et Thierry Bouckaert
Academic Directors
Programme
The secrets to building a stellar reputation
The Executive Programme en Gestion de la Réputation revolves around seven days of engaging discussions. At each session, you will have the opportunity to meet two influential individuals who have successfully harnessed the power of their reputation. They will share their experiences with you, helping you reflect on your own employer branding.
To explore the detailed agenda and the comprehensive programme, download your brochure!
Day 1
Precept of reputation and measurement tools
Date: Friday 29 November 2024
Exploring reputation management, encompassing its definition; measurement using RepTrak; analysis of touchpoints; emotional/rational balance, and examination of positioning-related behaviours.
Day 2
Define my values and translate them into words and deeds
Date: Friday 20 December 2024
Defining and expressing my values (ETMA), managing the mirror effect, ensuring coherence between values and positioning.
Day 3
Determine your internal and external stakeholders and understand them
Date: Friday 17 January 2025
Developing stakeholder mapping, identifying influential actors, and implementing influence strategies.
Day 4
Getting your messages across: the art of storytelling
Date: Friday 21 February 2025
Refining storytelling techniques, crafting messages around three core pillars, and bolstering credibility through the use of numbers and examples.
Day 5
Getting your messages across: “tailor-made” for each audience
Date: Friday 28 March 2025
Tailoring the message to each audience, managing traditional media, embracing autonomy as a personal medium, and mastering social media and its nuances.
Day 6
The benefit of the doubt in times of crisis
Date: Friday 25 April 2025
Reputation management in times of crisis, anticipating challenges, striking a balance between empathy and competency, and mastering the Kubler-Ross curve.
Day 7
Reputation at the service of change management
Date: Friday 6 June 2025
How to harness your reputation as a catalyst for growth and transformation.
Practical and theoretical analysis
Inspiring and interactive discussions
Pragmatic and personalised approach
Each course begins with the analysis of a current case, followed by a transition to supported theoretical frameworks with the help of examples. The programme offers a concrete strategic approach, promoting the direct application of theoretical concepts to real-life situations.
The programme features discussions on reputation management with renowned guests, enhancing its interactivity through debates between opinion leaders and participants alike.
The training provides a practical toolkit to assist you in defining your positioning, values, and strategy. Peer discussions on concrete projects and personalised one-on-one support ensure an approach tailored to each participant.
Adrien Dufour
Managing Director
Clinique Saint-Luc Bouge
I discovered a transformative approach to reputation during the programme. The experience showed me that reputation is much more than a catchy logo or slogan; it's the imprint you leave on the minds of your customers, partners and employees. Many thanks to the coordinators, passionate experts and inspiring participants who made this training an unforgettable human adventure.
Elisabeth Van Damme
External Communication & Governmental Affairs Director
GSK
The Executive Programme en Gestion de la Reputation perfectly combines theory, practice and inspiring testimonials from renowned personalities. Thanks to this course, I was able to deepen my knowledge and develop new skills.
I would highly recommend this incredibly rewarding programme to anyone wishing to acquire solid expertise in reputation management. The courses are captivating, relevant and offer real added value for career progression. Translated with DeepL.com (free version)
Special Rates
- A 10% discount will be applied starting from the second registration of employees from the same company within the same year.
- Ruling: Your tuition fees may be recognised by the Belgian authorities as professional expenses and could therefore be eligible for a deduction under personal income tax (IPP) and corporate tax (ISOC). This potential tax saving could cover up to 25% of your tuition fees. For more information, please contact us or visit the SPF website.
Certification Awarded
At the end of this programme, you will obtain a university certificate.