AI Strategy Programme

for Business Leaders

Clarity, control, and confidence: AI as a strategic advantage

AI has evolved from a technical trend into a core leadership responsibility. Senior leaders are expected to make decisions about AI investments, organisation, governance, and change—often without having had the opportunity to build a clear, structured understanding of how AI really works and how it creates value.

This programme is designed especially for each client company to equip their leaders with the tools to cut through the hype, understand AI well enough to make informed strategic decisions, and lead AI-driven transformation with credibility and confidence.

2 days • On campus or in-company • 10-15 participants • in English

40 %

Conceptual Framing

to build a clear and realistic

understanding of AI

30 %

Case Discussions

to analyse successes, failures,

and trade-offs

30 %

Applied Workshops

to translate insights into

corporate actions

Foundations & Alignment

Understanding your specific AI maturity and ambitions

The programme starts with an AI maturity assessment to establish a shared view of your organisation’s current position across data, processes, people, leadership, and AI strategy. It helps identify strengths, gaps, and priority areas, creating a solid basis for informed discussions. Building on the assessment, we engage with key stakeholders to clarify business challenges and objectives. The two-day programme is then tailored to your organisation’s context, ensuring relevance, alignment, and immediate applicability.

After we set up the best approach for your organisation, you can expect two days based on the following axes of AI acumen:

Morning

Building strategic AI literacy

What has really changed with AI — and why it matters for leaders
Why AI is different from previous digital waves
From automation to augmentation and autonomy
How AI works (without the math): machine learning, generative AI, and foundation models
What AI can, cannot, and should not do today
Why AI systems fail (bias, hallucinations, brittleness)
Hands-on use of generative AI for strategic analysis

Afternoon

From AI potential to business value

How AI creates competitive advantage
Efficiency, differentiation, and platform strategies
Why “AI everywhere” is a losing strategy
Identifying and structuring AI use cases across the organisation
Using the AI use-case prioritisation matrix
Distinguishing quick wins, strategic bets, and initiatives to postpone

Morning

Organising for AI at scale

AI operating models and organisational choices
The evolving roles of IT, data, and business teams
Product teams vs. project teams
AI maturity and scaling readiness
Skills and talent in the AI era
Upskilling vs. hiring vs. partnering
How leadership roles evolve with AI

Afternoon

Governance, change, and executive action

AI governance, risk management, and responsible AI
Bias, accountability, explainability, and reputational risk
Regulatory trends and leadership responsibilities
Why AI initiatives stall after pilots
Managing change, trust, and adoption
Designing a 90-day AI action plan
Building an executive AI playbook: what to ask, what to decide, what to delegate

Meet the teacher

Nicolas van Zeebroeck

Nicolas van Zeebroeck is a leading expert in digital transformation, AI strategy and digital business. He is Professor of Digital Economics & Strategy at the Solvay Brussels School of Economics and Management, where he teaches and researches how digital technologies shape business performance, organisation and strategic renewal.

Nicolas holds a PhD in Economics and Management and began his career as a consultant before moving into academia and advisory roles. He has delivered 30+ keynotes and workshops on digital strategy and AI, and regularly advises organisations and policy institutions on technology and transformation.

He also serves as Senior Fellow at The Conference Board, is a member of Belgium’s High Council for Employment, and is a founding member of FARI — the AI Institute for the Common Good. His research has been published in top international journals, including Harvard Business Review and Management Science.

Accredited European School

A Tradition of Excellence
and Innovation

Founded in 1903 by Ernest Solvay, a renowned Belgian chemical industrialist, the Solvay Brussels School is the faculty of Economics and Management of the Université libre de Bruxelles. Ever since, our accredited (AMBA, EQUIS, and Qfor) European school has built a tradition of excellence and innovation in business and economics learning, fuelled by deep connections within Brussels' multinational entrepreneurial network.

All this is perfectly set against Brussels' vibrant cosmopolitan environment, home to some 300.000 expats, the EU and NATO headquarters, and thousands of international corporations.

AI Strategy Programme

for Business Leaders

Who is this programme aimed at?

Profile

Key admissions criteria

Methodology

40

%

Conceptual Framing

30

%

Case Discussions

30

%

Applied Workshops

Curriculum

Foundations & Alignment

Building strategic AI literacy

From AI potential to business value

Organising for AI at scale

Governance, change, and executive action

Nicolas van Zeebroeck

A Tradition of Excellence
and Innovation

Companies that trust us

Let’s discuss your organisation’s AI and leadership challenges.

Subscribe to our newsletter

About us

Quicklinks

Programmes

Contact

AI Strategy Programme

for Business Leaders

Who is this programme aimed at?

Profile

Key admissions criteria

Methodology

40

%

Conceptual Framing

30

%

Case Discussions

30

%

Applied Workshops

Curriculum

Foundations & Alignment

Building strategic AI literacy

From AI potential to business value

Organising for AI at scale

Governance, change, and executive action

Nicolas van Zeebroeck

A Tradition of Excellenceand Innovation

Companies that trust us

Let’s discuss your organisation’s AI and leadership challenges.

Subscribe to our newsletter

About us

Quicklinks

Programmes

Contact

A Tradition of Excellence
and Innovation