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Location
Duration
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Tuition
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Programme start:
Leading Belgian Business School

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Profile
This programme is crafted for professionals with experience
in B2B or B2C environments and entrepreneurs eager to
broaden their expertise.
Key admissions criteria
- You are motivated to elevate your digital journey
- You ideally have a bachelor's degree or equivalent experience
- You are comfortable with English, as all courses are taught in English
The Executive Master in Digital Marketing & Sustainable Strategies proposes an in-depth exploration of essential components of strategic marketing and customer-centric strategies.
The Executive Master in Digital Marketing & Sustainable Strategies is a comprehensive course in marketing and communication, fully adapted to the world of Artificial Intelligence.
The Executive Master in Digital Marketing & Sustainable Strategies gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions.
The Executive Master in Digital Marketing & Sustainable Strategies is a unique 17-day training course. Our active learning approach ensures that you can immediately implement the insights and methods gained, driving tangible results in your marketing projects.
The Executive Master in Digital Marketing & Sustainable Strategies enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of marketing and communications.
These courses are given by different Solvay University specialists, surrounding the best Belgian professionals in this field, alternating theory and practice.
A look at your future.
Key outtakes of the programme
At the end of the programme, you'll be able to:
- Develop strategic digital marketing strategies that deliver meaningful value to your business and society.
- Create data-driven, customer-centric plans that drive engagement and build loyalty.
- Become a data-driven marketing expert, using AI and analytics to deliver value and maintain competitiveness.
- Apply the acquired skills immediately thanks to the practical exercises and group tasks throughout the programme.
You will also become a member of the “Solvay Alumni Association” and the BMMA (Belgian Management and Marketing Association), which will provide access to a high-quality network in marketing. And, last but not least, you will be holding a very sought-after “Executive Master in Digital Marketing & Sustainable Strategies” degree.
Curriculum
Overview & Modules
Strategic Marketing: Create Sustainable Value
This module explores the core components of strategic marketing, equipping participants with the knowledge and tools to create long-term value for their organisations. You will learn to leverage market research, develop sustainable competitive advantages, and implement innovation through design thinking.
‣ Professors: Virginie Bruneau & Cédric Cauderlier
‣ 3 days (€ 1455)
Impact Pricing: Strategies for Maximising Sustainable Value
This module explores the role of impact pricing in marketing strategies. Participants will learn to set prices that maximise profitability, enhance customer satisfaction, and demonstrate environmental responsibility, using the People, Planet, Profit (PPP) approach.
‣ Professor: Sandra Rothenberger
‣ 2 days (€ 970)
Distribution Strategies: Enhancing Customer Experience Along the Customer Journey
This module focuses on the strategic role of distribution in shaping customer experience across all touchpoints. Participants will learn to optimise distribution channels, understand the customer journey, and leverage emerging technologies to boost retail and e-commerce performance.
‣ Professor: Virginie Bruneau & Stephanie van de Sanden
‣ 2 days (€ 970)
Building Meaningful Brands with Integrated Marketing Communication Excellence
Learn the B.A.S.T.T.A.R.D. model (Brief/ Analysis/ Strategy/ Targeting & Touchpoints/ Advertising Content/ ROI/ Debriefing) to develop meaningful and holistic brand communications that effectively engage all stakeholders. Implement the framework through practical exercises and explore specific AI tools to develop accessible, and impactful advertising communication.
‣ Professor: Hugues Rey
‣ 4 days (€ 1940)
Advanced Digital Marketing Strategies and Analytics
This module equips participants with advanced strategies and analytical tools to enhance their digital marketing across the full funnel. You’ll learn how to translate marketing objectives into effective digital strategies, leverage data-driven insights, and adapt to the evolving digital landscape. Gain practical skills to future-proof your digital marketing efforts and drive better performance.
‣ Professors: Dhan Claes (Guest Lecturer) and Margaux Marien
‣ 2 days (€ 970)
Leveraging (Generative) AI in Marketing: Strategies for Data-Driven Decision Making
Learn to identify and evaluate AI and data science opportunities in marketing. Get key analytics techniques to assess data validity, complexity, and limitations. Gain experience in data storytelling, structuring and managing data teams, and explore the opportunities and pitfalls of Generative AI. You’ll also learn to assess the data maturity of your organisation and develop strategies to leverage AI.
‣ Professors: Martine George & Thomas Dekelver
‣ 2 days (€ 970)
Mastering Customer-Centric Marketing: Strategies to build customer engagement and loyalty
Equip yourself with advanced strategies to place the customer at the heart of your business operations. In this module, you’ll learn to design effective loyalty programmes, implement customer engagement techniques, and create personalised experiences that foster strong connections. Gain the tools to build and maintain a loyal customer base, driving long-term value for your organisation.
‣ Professor: Virginie Bruneau
‣ 2 days (€ 970)
Best Practices
The best guest lecturers will bring you real cases as they did it - learn from the very top of our faculty and the industry.
Interaction between participants
As a participant, you are expected to share your experience with your peers. The interaction between participants is key to the understanding of falls and tips but is also a great business opportunity.
A typical Day
- 9h00: course
- 10h30: coffee break
- 12h30: lunch
- 13h30: course
- 15h00: coffee break
- 15h30: course
- 17h00: end of the day
Certificate
The certificate of “Executive Master in Digital Marketing & Sustainable Strategies” will only be granted upon the condition of:
- Active participation in the courses
34
years
is their average age.
10
years
is their average work experience.
37
%
are international participants.
57
%
of participants are women
Be part of an incredible network of 35.000+ Alumni to never stop learning and evolving. The Solvay Schools Alumni network is one of the largest business networks in Belgium, and its members are present in more than 100 countries around the world. Each year, they organise nearly 50 activities and conferences, providing you with continuing education opportunities, support for your career development, and numerous networking opportunities.
Izabel Medeiros
New Services Programme Director
Volvo Financial Services
"Before the MBA, I had a much more narrow perception of my abilities and myself. This has totally changed... I apply the Solvay approach to solving business cases every day in strategic programme management at Volvo Financial Services. My coursework on stakeholder management and process improvement is fundamental to my job as well."
Dietrich Moens
CEO & Co-Founder
SPACEHUNTR
Anke Sieg
Global Payer Value Strategy - Asset Lead
UCB
"It is an eye-opener and provides the toolkit to become a great leader. The key is to apply them every day, going beyond your comfort zone...It was a very enriching experience to go back to school, to take some quality time for personal development and to deeply immerse myself in a new environment, new context and new personal network."
Srilakshmi Amarnath
Transformation Leader
Telenet
Jarlath Lally
Global Marketing Director
Global Invacom Group
Corine Buffoni
Sales Director
Enerdeal
"The programme is delivered in a highly interactive fashion via a very dynamic teaching style where you truly feel that you are at the real centre of a concrete and pragmatic learning experience. Light is shed upon often the most complicated economic and financial theories. As a result, I have learned to distinguish between finance accounting and incorporating the time variable into my way of doing business. I am now better prepared than I have ever been to take investment-related decisions."
Didier Bernardi
Client Development and Go-To Market Advisory
Sustainable Business Catalyst
Gaëtan Auvray
Risk Process Manager
BESIX
Caroline Aelvoet
CEO
Benelux Sodexo Belgium
Marie Hurtgen
Senior Manager
SABIC Ventures
"In order to shift from a technical to a managerial position, I was looking for a general management training that was lacking in my scientific background (...).
The modules are taught by experienced people from the private sector. The Accelerated Management Programme provides you with numerous networking opportunities, an eye-opening experience on the possibilities ahead, and a sound basis in the pillars of management that I intend to develop in my career."
John André
Operations & Supply Chain
Freelance Director
Denisa Kurtagic
Threat Analyst
Ministry of Defense of Montenegro
Siska Hallemeesch
Cyber Security Consultant - Manager
NVISO
Simon Coomans
Marketing Manager
Bringme
Olivier Dupuis
Director
Generis Advertising Agency
Philippe Buyle
Head of Digital
JCDecaux Belux
Chiara Gasparotto
Deputy CEO
ESTRO
Loredana Simulescu
Executive Director
Biomedical Alliance in Europe
Jan Lichota
Manager Association Bureau
visit.brussels
Scott Russell
Alumnus
Biotech & Medtech ventures
Ysabella Yennes
Alumna
Graduate Development Programme - UCB
Shahin Satouf
Alumnus
Healthcare Business consultant
Justyna Kaminska
Alumna
Financial Markets
Adline Lewuillon
Congress Operations Senior Manager
ECCO
Raquel Izquierdo de Santiago
Managing Director
Europatat
Panos Marinis
Senior Risk Analyst
Goldman Sachs
“Apart from a robust knowledge of how financial markets work, my communication skills have been improved by interacting with colleagues from all over the world. The fact that our coursework resembled the tasks that I was later given in my professional life was essential for a successful transition from my academic life.”
Galib Akash
Structured Finance Associate
Rabobank
“Coming to Solvay, meeting different people and enthusiastic professors who are looking to help candidates at a personal level helped me not only improve my finance knowledge but also change my approach, helping me secure a full-time job in investment banking. The reputation and the rigorous curriculum of the programme proved to be a key factor in my interviews as I was able to display my finance abilities and understanding of the current state of matters in the industry.”
Julie Van Eeckhout
Financial Analyst
National Bank of Belgium
“The programme prepares you in the best possible way to enter the job market and this is also helped by the career coaching service, the interesting field visits and the networking possibilities. My job opportunities were much broader after this advanced master. It definitely helped me get a job right away at the European Central Bank.”
Dimitra Pappa
Senior Account Executive
HubSpot
“I will always feel grateful to Solvay as it pushed me to reinvent myself. Coming from a different background, I knew the programme would be a steep climb, however, my professors inspired me and helped me apply my core strengths to the field of Strategy and Innovation. Midway through this journey, I realised that I wasn't just coping with the courses...I had actually developed a passion for the field..."
Romain Jeannaud
Transversal Strategist
BNP Paribas Fortis
“The Advanced Master programme is a blend of everything you need to start a career in business. The focus on directly actionable knowledge makes the learning curve very steep but also very enjoyable. You will be challenged and you will like it.”
Benita Lukusa
Social Entrepreneur
Alumna
“What makes this programme stand out is the school's international and multicultural environment and the fact that our lecturers are people with outstanding experiences.”
Yan Christiaens
Senior Consultant
Roland Berger
“To be prepared to enter your professional life, you need the best education and a curious mindset that can help you face this path and make it as enjoyable as possible. After a few months, I can say that Solvay Brussels School with its teachers is the best choice that I could make. The atmosphere, the network and all the people studying there are very friendly and always eager to help. A tremendous year on both personal and professional development.”
Laurens Boeckx
Project Manager Digitalisation
Umicore
“Apart from the countless group projects, presentations and company visits, the programme has allowed me to develop essential entrepreneurial abilities, master key managerial concepts and build the right team-player mindset to cope with a continuously changing environment. I’ve had the honour to be carefully guided in creating my own venture with a fellow student, to lead a group-based three-month internship at a fast-growing digital marketing scale-up in Brussels and to be part of a consulting project for EY. ”
Olivia Dejonghe
Associate Consultant
BAIN & Company
"The training has been essential for our office to create a common understanding of sustainability and help us integrate sustainability into all our work. Even though I have a background in environmental science, this course was really enlightening. Not only did it refresh some of the basic principles behind climate change, biodiversity, etc., but it also provided very relevant perspectives on public and private ESG governance through specific sessions, case studies and guest speakers. Insightful!"
Olivier Gillerot
Partner
BAIN & Company
"Sustainability is on the agenda of all our clients today. To have meaningful and impactful discussions on the topic, many people lack the basic required knowledge though. The Sustainability 101 course does provide this basic knowledge and also offers a robust framework to think forward and act systemically on ESG issues. The course combines a solid academic background with action-oriented experience sharing. Also, it gives access to a rich set of data, literature and analysis on the topic. The course is a great minimum level setting for everybody who is concerned by the societal challenge of our world. And who would not be?"
Nicolas De Mot
Global & EU Payer Strategy Lead
UCB BIOPHARMA
Stanislas Fransman
Business Data Analyst - Data Governance Officer
ENGIE
"I had very little experience with more advanced analytics, so for me, the programme is an eye opener on the potential of this discipline. And more particularly it helped me to work better together with data scientists as I have now a better understanding of their language."
Nicolas Claus
Global BI & Analytics Manager
TVH
Richard Rose
Risk & Customs Compliance Manager
Porsche Cars GB Ltd
Yvain Cornet
COO
Pulsaart by AGC
Magali Carlier
Talent & Learning Manager
Olivier Leblanc
HR Director
Nestlé
Freddy H.
Information & Cybersecurity Manager
Hakima Darhmouch
Partner
Akkanto
"I wanted to acquire new skills, particularly in finance, to complete my training in communication. I turned to the Executive Master in Management for its practical side, in particular thanks to the case studies which constitute an immersion in the life of the company in terms of strategy, market positioning, marketing choices and pricing policy...They allow us to evaluate our ability to identify solutions and opportunities and make decisions.
We live in a world that forces us as managers to develop and share a vision, a guideline. The Executive Master in Management provides the keys to building this global vision."
Benjamin Windal
Chief Strategy and Innovation
Sibelga
"The Executive Master in Management has considerably enriched my range of skills and knowledge, both in the field of finance and the digitalisation of businesses, as well as in marketing and leadership.
At the same time, I was able to create a dynamic and supportive network of contacts during this training. We know we can contact each other for questions that arise during the career.
Finally, and what is most important to me, this training opened my mind: today I am constantly looking for feedback in order to develop and perfect my role as a manager."
David Fortems
LS Service Director
Getinge
Christophe Severs
Senior Vice-President, Strategy
Keyrus
Marielle Rogie
Head of Communication and Marketing
Brussels Airport Company
Bastiano Ranalli
Lawyer Estate Planning
Thalès
"By enrolling in the Executive Master in Tax Management, I was able to acquire considerable and in-depth tax knowledge while working at the same time. The practical and transversal learning as well as the experienced, specialised, and above all very accessible teaching staff allowed me to acquire the reflexes necessary to practice my profession as a tax lawyer.
The Executive Master in Tax Management allowed me to complete my civil training in law and notarial science and to acquire in-depth knowledge in all aspects of taxation, while developing a network and opportunities."
Chloé Godfroid
Tax Lawyer
Harvest Law Firm
Erel Cavit
Director
ECE Accountancy & Tax
Yeba Olayé
Founder
Yeb
”This programme was a real asset to get me started. I not only received an effective toolbox to think about my project in a solid way. I was able to benefit from practical advice and tailor-made coaching which allowed me to develop a clear vision of my project as well as a clear understanding of my strengths. This training marked the beginning of my entrepreneurial adventure. Being part of a network as stimulating and active as the Solvay Entrepreneurs network allows me to advance successfully at each stage.”
Roxane & Agathe Gernaert
Founders
Knees to Chin
Patrick Menache
CEO & Founder
Macnash Associates
”This programme has established important milestones in my journey as an entrepreneur. The speakers taught me what mistakes not to make. When we want to create an association, we sometimes suffer from a lack of realism, we miss things that we refuse to see. I stay in touch with Solvay veterans and, very often, they call me for an opinion. I attach a lot of importance to this relationship of trust.”
Catherine Pleeck
Founder
Good Stories
“We have all the tools to have enough confidence in ourselves, in our project and also ensure that the risks are limited to get started correctly. That allowed me to get started and still be here after several years.”
Christine Thioux
Director
ATH & Associates
The great wealth of the Executive Programme en Management & Philosophies is to bring together recognised top managers – often people who are not very available, or even untouchable – and renowned philosophers to have them debate without taboo. In my opinion, it is the first training which combines deep questions of philosophy, those of ethics, the meaning of life... with those of management and pure economic issues, to invite us to rethink our practices and to make ourselves more creative.
Beyond the year of study, a dynamic of constructive and continuous critical thinking is initiated. This is not at all training for utopians. It’s a unique programme, very pragmatic, closely connected to the reality on the ground.”
Frédéric Nolf
Director of Human Resources and Sustainability
IBA
The Executive Programme en Management & Philosophies allows us to confront our thinking with philosophers rather than the formatted business world. Chatting with Luc Ferry or André Comte-Sponville offers exceptional insight into the role of the company.
This programme allowed me to progress in my thoughts, to open new avenues, to integrate new references in an economic world where the sole profit of the company is no longer enough.”
Laurence Vandenbrouck
General Counsel
RTL Belgium
It is to answer these metaphysical questions that I registered. It was a way of moving from how to why. During the sessions, seeds are sown in the mind, they continue to grow by initiating another look at reality.”
Eugénie Mennig
Participant 22-23
Executive Programme in Future-Proof Real Estate
Thanks to the evolution of our integrated project, I had the opportunity to explore and understand different aspects of real estate development throughout the year. This immersion allowed me to develop essential skills, both professionally and personally."
Bernard Van Dieren
Participant 22-23
Executive Programme in Future-Proof Real Estate
“The Executive Programme in Future-Proof Real Estate equipped me with knowledge, confidence and contacts in the sector. Concretely, this allowed me to personally study several real estate development projects and to initiate different approaches to acquire land suitable for the development of mixed and innovative projects.
This training is essential for any real estate professional wishing to contribute to the current transformation of the sector. It offers both access to an unrivaled professional network and the opportunity to meet very high quality speakers.”
Isabelle Linkens
Executive Director of the Lobbes, Nivelles and Tubize sites
CHU Helora
Lionel Dieu
Fund Manager
EDFI Management Company
I‘ve picked the programme in People Leadership to have a little bit more of a theoretical background and to get the keys and concepts on how to lead, motivate and coach colleagues and people who are part of my team so we can reach common goals together.
Claire Bernard
Head of Talent Acquisition
Akkodis
What I found super interesting in the People Leadership Programme is that it's a perfectly balanced mix between theory and concepts and also practical cases and knowledge and experience sharing. I, of course, like, the fact that both trainers come from the private/public world, which makes it for me more interesting and relevant. Also, the rhythm of the education is adapted to professional life.
Adrien Dufour
Managing Director
Clinique Saint-Luc Bouge
Elisabeth Van Damme
External Communication & Governmental Affairs Director
GSK
The Executive Programme en Gestion de la Reputation perfectly combines theory, practice and inspiring testimonials from renowned personalities. Thanks to this course, I was able to deepen my knowledge and develop new skills.
I would highly recommend this incredibly rewarding programme to anyone wishing to acquire solid expertise in reputation management. The courses are captivating, relevant and offer real added value for career progression. Translated with DeepL.com (free version)
Anouk Renard
Founder
Ayres Propreties
Jean-Paul Guarrera
Founder
Conceptualize
The Executive Master in Management (EMM) has profondly impact my personal and professional life. As an electronics engineer and founder of my own company, Conceptualize, I enrolled in the EMM following an unsuccessful fundraising attempt to gain deeper insights into my mistakes.
An engineering role demands rigour and precision, while a managerial position requires adaptability. The greatest challenge is reconciling these two approaches. The EMM has guided me through this transformation with training in essential soft skills and management techniques tailored to today's dynamic business environment.
Previously a highly directive leader, I have evolved into a more collaborative one, embracing generational shifts. This programme has sharpened my skills in financial management and marketing, reshaping my perspective on the market. The EMM has broadened my horizons and successfully revitalised my business ventures.
Djaouida Chatem
Finance and Supply Chain Manager
MWingz
Thanks to the Executive Master in Management, I've strengthened my resilience, developed active listening skills, and learned to take a step back. This has made me more aware of societal and human issues.
The "méthode des cas" was the highlight of the programme, providing a cross-disciplinary approach to the subjects studied while reflecting on real-world professional challenges we face daily. This is what enhances the Executive Master in Management!
Borja Bosch
Senior Manager of Financial Services
EY
The Executive MBA programme was a transformative experience for me, fundamentally changing who I am and helping me become a better version of myself. With my technical background, I initially had a narrow perspective; the programme equipped me with the tools and insights to broaden my view and understand the intricacies of business and strategic decision-making.
One of the most valuable lessons I learned was the importance of leading by example. If you want to drive change, it must start with yourself. The Executive MBA emphasises critical thinking and a pragmatic approach to learning, which are crucial for effective leadership.
The international scope of the programme, combined with the real-world experience of the faculty, provided a comprehensive understanding of global markets and strategic considerations. This has been instrumental in helping me identify new market opportunities and stay ahead in my career.
Overall, the Executive MBA has not only enhanced my ability to manage and lead effectively but has also reinforced my commitment to lifelong learning and adapting to new challenges. It’s a powerful journey that nurtures your potential and prepares you for a broader leadership role.
Vanessa Callaert
Managing Director
I began to assess my career path and realised I was feeling stuck, unsure of how to explore new options or connect with professionals outside my industry. I lacked knowledge in areas like entrepreneurship and struggled to expand my network. Enrolling in the Executive MBA at Solvay was driven by my desire for a significant challenge and growth.
The programme's Advisory Lab, where you work on real-life business problems instead of a traditional thesis, was particularly appealing to me. It provided an opportunity to tackle complex, real-world issues and contribute meaningfully to solving them.
The Executive MBA programme was instrumental in my transition from a background in finance, administration, and HR to a managing director role. It helped me develop essential skills like leadership and working under pressure. The experience made me more confident and resourceful, significantly changing my approach to business challenges. I’m no longer easily impressed or intimidated by complex issues, and I’ve become more aware of the resources at my disposal.
Yeliz Kartal Brackman
Co-Founder
Kolonya Carré
The Solvay Executive MBA gave me a profound understanding of what real sustainability means. The entrepreneurial classes greatly expanded my horizons, especially with their focus on sustainability and environmentalism.
I used to think that finance and environmental friendliness couldn’t coexist, but the programme showed me otherwise. It provided a solid foundation for achieving financial success while remaining environmentally responsible.
This new perspective inspired me to integrate sustainability into my company and develop a new line that aligns with both economic and environmental goals.
Dominique Maeck
Administrator
K-Trans Logistics
I had the great privilege of following the Executive Master in Management, and it was an incredible experience that transformed not only my career, but also my personal life. If you're looking to take your career to the next level, I can't encourage you enough to enrol!
This programme is a unique opportunity to develop your strategic skills thanks to an innovative teaching approach, rooted in the reality of managerial challenges. Every aspect of the programme, from case studies to seminars, to the creation of a business plan, has given me a global and practical vision of leadership.
But that's not all: in addition to my skills, I've had the chance to forge strong human relationships with my fellow participants on the programme. The exchanges, mutual support and shared emotions have enriched this experience immeasurably. I've built up a real professional and personal network.
Albane Lairesse
Spokesperson and press officer
Ethias
Luca Pavone
PR & Brand Experience Manager,PR & Brand Experience Manager
Kia Belgium
Romain Bertrand
Press & Communications Officer
Orange/VOO/Be TV
Delphine Beckers
Campaign Marketeer
RTL
Jonathan Jacoby
Chief Innovation & Data Officer
Space
Michaël Deblon
Client Director
Dentsu Benelux
Luca Pavone
PR & Brand Experience Manager,PR & Brand Experience Manager
Kia Belgium
Romain Bertrand
Press & Communications Officer
Orange/VOO/Be TV
Delphine Beckers
Campaign Marketeer
RTL
Jonathan Jacoby
Chief Innovation & Data Officer
Space
Michaël Deblon
Client Director
Dentsu Benelux
“The world of marketing is evolving at breakneck speed, with data, AI, and digital transformation reshaping every facet of how we connect with our audiences. The challenges are great, but so are the opportunities for those who are prepared. In 17 days, this is what our Executive Master in Digital Marketing & Sustainable Strategies will teach you.”
Philippe Biltiau
Academic Director
How do I finance my training?
SUBSIDIES & FINANCIAL AIDS
- Brussels region - Educational Subsidy: Self-employed, or employee working for SME in Brussels, under certain conditions, are entitled to an Educational Subsidy. You have to submit the subsidy application within 30 days of the start of the programme/module/course. (for more information: Economie-Emploi)
Certification Awarded
At the end of this programme, the university certificate "Executive Master in Digital Marketing & Sustainable Strategies" will be granted to participants having followed the full programme.
What is the price of the module?
It is possible to attend only the module or modules of your choice.
Price per module:
- Module 1 fee: 1455 € (3 days)
- Module 2 fee: 970 € (2 days)
- Module 3 fee: 970 € (2 days)
- Module 4 fee: 1940 € (4 days)
- Module 5 fee: 970 € (2 days)
- Module 6 fee: 970 € (2 days)
- Module 7 fee: 970 € (2 days)