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Conference
Leveraging Generative AI in Marketing — in action
What happens when you stop talking about AI and actually put it to work on real marketing challenges?
Join Cédric Cauderlier, Senior Digital Strategist and Co-founder of Mountainview, for an exclusive hands-on session exploring how generative and agentic AI are already transforming the way marketing teams work.
Laptop open, you’ll test tools such as Markifact, Claude Cowork and others on concrete marketing briefs, from market research and product-page optimisation to customer-service replies and finished marketing deliverables.
You’ll also explore one of the most important shifts happening in AI today: the move from generative AI to agentic AI.
GenAI tells you what to do. Agentic AI does it.
This session offers a taste of the two-day Leveraging (Generative) AI in Marketing module taught by Cédric as part of the Executive Master in Digital Marketing and Sustainable Strategies at Solvay Brussels School.
Participation is free, but places are limited.
Tuesday 22 September 2026
17h00
-
20h00
Live | Rossel, Rue Royale 100, 1000 Brussuels
What's on the aganda
Put AI to work
This is not another session about what AI could do. You’ll see what happens when it is applied to actual marketing tasks.
During this hands-on session, you will:
• Test generative and agentic AI tools on real marketing briefs
• Explore how AI agents can research markets, create and optimise content, and support customer service
• Understand the shift from generative AI to agentic AI and what it means for marketing teams
• Discover where these technologies are already entering companies today
• Experience firsthand one of the topics covered in the Executive Master in Digital Marketing and Sustainable Strategies
• Meet and exchange with members of the Solvay community during the networking drink
Remember to bring your laptop, you’ll be invited to test some of the tools yourself.
16h45
Welcome and registration at Rossel
17h00
Introduction and welcome by Hugues Rey
17h15
Leveraging Generative AI in Marketing — in action
with Cédric Cauderlier
19h00
Closing remarks
19h10 - 20h00
Drinks & networking
About the speaker
Presented by Cédric Cauderlier
Senior Digital Strategist & Co-founder, Mountainview
Cédric Cauderlier is a digital strategist who has been active in the field since the early 2000s. A Harvard Business School alumnus in digital strategy, he previously served as Head of Digital at Danone Group and is currently Lead Digital Strategist and Co-founder at Mountainview.
He also teaches the Leveraging (Generative) AI in Marketing module of the Executive Master in Digital Marketing and Sustainable Strategies at Solvay Brussels School.
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About the programme
Reach out to the highest level in digital marketing and communication.
Guided by leading academics and industry experts, this programme combines rigorous academic knowledge with a hands-on approach. Courses are delivered through interactive lectures, practical examples, and exercises that mirror real-world business challenges.
You’ll engage with case studies that illustrate the complexities of today’s marketing landscape, and you’ll have the opportunity to apply what you learn to real-world scenarios.
Ready. Set. Go!