Who is the programme aimed at?
Profile
The programme is aimed at highly motivated people, ready to invest themselves in training in the most up-to-date concepts in marketing and communication.
Key admissions criteria
- Highly motivated people with an interest in the sector;
- Who ideally have a university or college degree or equivalent experience;
- And who, as courses are given in English, have a very good knowledge of this language.
Your benefits
Exhaustive approach
The Executive Master in Digital Marketing and Communication proposes an in-depth development of your skills in the various areas of marketing and communication.
Adapted to the digital
The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital.
Practical insights
The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions.
Short track, to keep active
The Executive Master in Digital Marketing and Communication is a unique 20-day training course. It covers all aspects of digital marketing and communication.
A step forward to management
The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication.
Faculty
These courses are given by different Solvay university specialists, surrounding the best Belgian professionals in this field, alternating theory and practice.
A unique approach on the market.
In partnership with
At the end of the programme, you'll be able to:
- Master the fundamentals in marketing and build a digital marketing strategy that creates value for your company and society, now and in the future.
- Make a difference with your S.A.V.E. strategy and generate a digital customer-centric marketing and communication plan that will build an engaged customer base.
- Be expert in marketing data and know how to use data to deliver value to consumers and secure a sustainable competitive advantage.
- Implement the acquired skills immediately thanks to the practical exercises and group tasks throughout the programme.
You will also become members of the “Solvay Alumni Association” and of the BMMA (Belgian Management and Marketing Association), which will provide access to a high-quality network in marketing. And, last but not least, you will be holding a very sought after “Executive Master in Digital Marketing and Communication” degree.
20 days. 10 modules.
1 . The fundamentals of marketing
Professor: Jean-Pierre Aerts
2 Days in April 2023: Tuesday 18 and Wednesday 19
2 . Marketing and new technologies
Professors: Hugues Bersini & Hugues Rey
1 Day in April 2023: Tuesday 25
3 . From product to solution
DAY 1: Make your organization evolve
DAY 2: An immersion day in the CX using Design Thinking
Professor: Cédric Cauderlier
2 Days in May 2023: Tuesday 23 and Thursday 25
4 . Omni-Channel strategies and E-commerce, IT & marketing
Professor: Virginie Bruneau
2 Days in June 2023: Tuesday 13 and Thursday 15
5 . Value: focus on your value tag instead of price tag
Professor: Sandra Rothenberger
2 Days in September 2023: Tuesday 13 and Thursday 15
6 . Digital communication
Professor: Hugues Rey
6 Days:
3 days in October 2023: Tuesday 10, Thursday 12 and Saturday 14
3 days in November 2023: Tuesday 21, Thursday 23 and Saturday 25
7 . Data science for marketing
Professor: Martine George
1 Day in December 2023: Tuesday 12
8 . Marketing research
Professor: Virginie Bruneau
1 Day in December 2023: Thursday 14
9 . Employer branding
Professor: Cédric Cauderlier
1 Day in January 2024: Either Tuesday 16 or Tuesday 23
10 . Marketing hackathon
Professor: Hugues Rey
2 Days January 2024: Either Friday 19 and Saturday 20 or either Friday 26 and Saturday 27
More programme features
Our promise
The best guest lecturers will bring you real cases as they did it.
As a participant you are expected to share your experience with your peers. The interaction between participants is key to the understanding of falls and tips, but is also a great business opportunity.
8:30 am: welcome with coffee
9:00 am: course
10:30/11:00 am: coffee break
12:30 pm: lunch
1:30 pm: Course
3:00 pm: coffee break
3:30 pm: Course
5:30 pm: End of the day.
20th CENTURY FOX FILM BELGE, AG INSURANC, AG REAL ESTATE, APERAM, ARCELORMITTAL, AXA, BEHERMAN GROUP, BEIERSDORF, BEOBANK, BERGFIN, BIBLIOTHEQUE ROYALE DE Belgique, BNP PARIBAS FORTIS, BOL.COM, BRIDGESTONE EUROPE, BRUXELLES FORMATION, BSEF, BTH, BURSON MARTSELLER, BUSINESS SPACE, CLOMACO, CRONOS ONTERNATIONAL, D'IETEREN SEAT, DBi, DELHAIZE, DOMITYS, EASME, EDANA, EFRAG, EMPIRE PRODUCTIONS, ENGIE, EUFIC, EUROPEAN COMMISSION (Unisys Consulting), EUROPEAN FREE TRADE ASSOCIATION, FILLIERS DISTILLERY, FILM-KITCHEN, GODIVA BELGIUM, GOLAZO, GREENYARD FROZEN, HAVAS MEDIA BELGIUM, HELLO BANK! by BNP PARIBAS FORTIS, HORECA LOGISTIC SERVICES, ICEWATCH, IDEREA CONSULTING, INTERHOST SOLUTIONS, INTERPARKING, IPM GROUP, JCDECAUX BELGIUM, JOHN DEERE COMPANY, JOHNSON & JOHNSON, JOHNSON CONTROLS INC, JUST IN TIME MANAGEMENT, KEYRUS, KHARIS CAPITAL, LOTERIE NATIONALE, LUCIMED, MAGNETIS GROUP, MAKE YOUR BRAND, MARCOM AVENUE, MERCK GROUP, MINDSHARE, ORANGE, OUTHERE, PHD MEDIA BELGIUM, PLAYMAKER, POP SOLUTIONS, PROXIMUS, PURATOS, RMB, ROCHE DIAGNOSTICS, RS PRINT, RTBF , RTL TVI, SANOFI, SAY-SO, SHAKE, SIDEKICK, SII BELGIUM, SLM, SMARTBOX, SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT, SWIFT, TAYO, TEST-ACHATS, TOURING CLUB BELGIUM, TRAMWAY 21, UCB, ULB, VISIYOU, WINDEUROPE.
Profile of participants over the last 5 years:
- 45% women and 55% men
- Average age of 35
- 14 years of working experience
- 38% non-Belgians
- Breakdown of Belgian registrations: 50% Dutch-speakers and 50% French-speakers
Certificate
The certificate of “Executive Master in Digital Marketing and Communication” will only be granted upon fulfillment of two conditions:
- Active participation in the courses (compulsory attendance at at least 80% of classes)
- The submission of an end-of-programme paper, which needs to be positively evaluated by the jury members.
Participants.
“The Executive Master in Communication and Digital Marketing is a comprehensive program bringing together a panel of academic leaders and renowned speakers. It provides a current and global vision of the evolution of the enterprise 2.0. It has allowed me to gain more confidence in my daily work, and to integrate numerous references, working methods and marketing tools necessary to approach the digital transformation in a thoughtful way.”
“Om een beter begrip te krijgen van de krachten die spelen in een digitaliserende markt besloot ik de opleiding Executive Master in Digital Marketing & Communications aan Solvay te volgen.
Deze cursus loste de verwachtingen in en ik ben ervan overtuigd dat ik heel wat beter gewapend ben voor de toekomst, zowel binnen als buiten de mediasector.”
“I recommend this course to anyone who wants to learn how communication and marketing will evolve or are already evolving in the years to come.
The training is very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies.”
“The Executive Master in Digital Marketing and Communications course offers a great mix of new insights and tactics, which are easy to grasp and to implement in my job. During the 17 days, I got to work closely with passionate marketers, learn the latest trends in Digital Marketing and I gained the confidence to switch careers.”
“The different courses of the Executive Master in Digital Marketing and Communication allowed me to effectively participate in the creation and implementation of a marketing campaign for my beer ‘Billenbijter’.
Our viral video, put on different social media, helped us to reach 1.6 million Facebook likes, 6.600 Facebook shares, 59.000 YouTube views, 83.000 Instagram views and 100 extra followers.
This has been only possible thanks to the practical application of the knowledge acquired during the courses and so I want to share my happiness to follow this program in marketing and digital communication.”
“Thanks to this programme, I’ve developed important strategic skills directly applicable in my day-to-day job. Very practical courses taught by teachers with rich and concrete marketing experience helped me to reach the next step in my career!”
“I had been hoping to flesh out a professional deployment project through my own company, and I now have some solid foundations that I can build on. This Executive Master programme is perfectly designed for marketing and communications managers. By offering a 360° view, it allows the participants to create their own links between the various digital marketing fields, and to refine their vision. It includes a perfect balance between theory, workshops and case studies. Most of the speakers are business creators or managers of Business units, who share their passion, know-how, and vision with talent and generosity.”