Executive Master in Digital Marketing and Communication

Combine traditional practices and new digital channels.
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Brussels
Solbosch Campus (ULB)
9 months
November > May
3 days/week
Tuesday, Thursday and Saturday
English and French
Both languages will be used by the lecturers.
€ 6.950 VAT Excl.
Course material and catering included
Registration deadline: 30/09/2019 | Programme start: 14/11/2019

Who is the programme aimed at?

Profile

The programme is aimed at profesionals in communication and markerting who want to go deeper into their knowledge in marketing and/or digital communication.

Key admissions criteria

  • Managers with great potential
  • Highly motivated people with an interest in the sector
  • A university degree or equivalent experience is required
  • Participants also need a good understanding of English and French. Courses will be given in either of these two languages

Exhaustive approach

The Executive Master in Digital Marketing and Communication proposes an in-depth development of your skills in the various areas of marketing and communication.

Adapted to the digital

The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital.

Practical insights

The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions.

Short track, to keep active

The Executive Master in Digital Marketing and Communication is a unique 17-day training course. It covers all aspects of digital marketing and communication.

A step forward to management

The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication.

A unique network

The best Belgian specialists working with Solvay provide you an Executive Master that combines theory with practice.

A unique approach on the market.

In partnership with

The Executive Master in Digital Marketing and Communication course offers immediate answers to your questions, as well as practical exercises and group tasks during the sessions.

At the end of this Masters course, you will be capable of implementing an accurate marketing and communication strategy based on all new and currently available digital and traditional marketing tools. 

All participants will automatically become members of the “Solvay Alumni Association” and of the BMMA (Belgian Management and Marketing Association), which will provide access to a high-quality network in marketing. 

18 days. 9 modules.

The Executive Master in Digital Marketing and Communication is spread on 18 days and 9 modules to reach out to the highest level in digital marketing and communication.

More programme features

Our promise

The best guest lecturers will bring you real cases as they did it.

As a participant you are expected to share your experience with your peers. The interaction between participants is key to the understanding of falls and tips, but is also a great business opportunity.

8:30 am: welcome with coffee
9:00 am: course
10:30/11:00 am: coffee break
12:30 pm: lunch
1:30 pm: Course
3:00 pm: coffee break
3:30 pm: Course
5:30 pm: End of the day.

20th CENTURY FOX FILM BELGE, AG INSURANC, AG REAL ESTATE, APERAM, ARCELORMITTAL, AXA, BEHERMAN GROUP, BEIERSDORF, BEOBANK, BERGFIN, BIBLIOTHEQUE ROYALE DE Belgique, BNP PARIBAS FORTIS, BOL.COM, BRIDGESTONE EUROPE, BRUXELLES FORMATION, BSEF, BTH, BURSON MARTSELLER, BUSINESS SPACE, CLOMACO, CRONOS ONTERNATIONAL, D'IETEREN SEAT, DBi, DELHAIZE, DOMITYS, EASME, EDANA, EFRAG, EMPIRE PRODUCTIONS, ENGIE, EUFIC, EUROPEAN COMMISSION (Unisys Consulting), EUROPEAN FREE TRADE ASSOCIATION, FILLIERS DISTILLERY, FILM-KITCHEN, GODIVA BELGIUM, GOLAZO, GREENYARD FROZEN, HAVAS MEDIA BELGIUM, HELLO BANK! by BNP PARIBAS FORTIS, HORECA LOGISTIC SERVICES, ICEWATCH, IDEREA CONSULTING, INTERHOST SOLUTIONS, INTERPARKING, IPM GROUP, JCDECAUX BELGIUM, JOHN DEERE COMPANY, JOHNSON & JOHNSON, JOHNSON CONTROLS INC, JUST IN TIME MANAGEMENT, KEYRUS, KHARIS CAPITAL, LOTERIE NATIONALE, LUCIMED, MAGNETIS GROUP, MAKE YOUR BRAND, MARCOM AVENUE, MERCK GROUP, MINDSHARE, ORANGE, OUTHERE, PHD MEDIA BELGIUM, PLAYMAKER, POP SOLUTIONS, PROXIMUS, PURATOS, RMB, ROCHE DIAGNOSTICS, RS PRINT, RTBF , RTL TVI, SANOFI, SAY-SO, SHAKE, SIDEKICK, SII BELGIUM, SLM, SMARTBOX, SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT, SWIFT, TAYO, TEST-ACHATS, TOURING CLUB BELGIUM, TRAMWAY 21, UCB, ULB, VISIYOU, WINDEUROPE.

Certificate

The certificate of “Executive Master in Digital Marketing and Communication” will only be granted upon fulfillment of two conditions:

  • Active participation in the courses
  • The submission of an end-of-programme paper, which needs to be positively evaluated by the jury members.

Participants.

L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. Il apporte une vision actuelle et globale de l’évolution de l’entreprise 2.0. Il m’a permis d’acquérir plus de confiance en moi dans le travail quotidien, et d’intégrer de nombreuses références, des méthodes de travail et les outils marketing nécessaires pour aborder de façon réfléchie la transformation digitale.

I recommend this course to anyone who wants to learn how communication and marketing will evolve or are already evolving in the years to come.

The training is very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies.

“The Executive Master in Digital Marketing and Communications course offers a great mix of new insights and tactics, which are easy to grasp and to implement in my job. During the 17 days, I got to work closely with passionate marketers, learn the latest trends in Digital Marketing and I gained the confidence to switch careers.”

“Thanks to this programme, I’ve developed important strategic skills directly applicable in my day-to-day job. Very practical courses taught by teachers with rich and concrete marketing experience helped me to reach the next step in my career!”

“I had been hoping to flesh out a professional deployment project through my own company, and I now have some solid foundations that I can build on. This Executive Master programme is perfectly designed for marketing and communications managers. By offering a 360° view, it allows the participants to create their own links between the various digital marketing fields, and to refine their vision. It includes a perfect balance between theory, workshops and case studies. Most of the speakers are business creators or managers of Business units, who share their passion, know-how, and vision with talent and generosity.”

Lecturers

Philippe Biltiau
Solvay Brussels School
Professeur

Academic Director

Martine George
Solvay Brussels School of Economics & Management
Professor of Management Practice and Executive Coach

Topic Leader

Hugues Rey
Havas Media Belgium
Chief Executive Officer

Topic Leader

In an ever-evolving world, it is an absolute necessity to know which digital strategy should be applied. Being aware of big data, e-commerce and social media is one thing. Using them efficiently in your daily business is another. This is what our Executive Master in Digital Marketing and Communication will teach you. In 18 days, from November to May.
Philippe Biltiau
Academic Director

Any questions?

Contact us
Programme Manager
Thierry Antoine