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Executive Master in Digital Marketing and Communication

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Brussels
Solbosch Campus (ULB)
10 months
April 2022 - January 2023
3 days/week
Tuesday, Thursday and Saturday
English
€ 6.950 VAT Excl.
Course material and catering included
Registration deadline: 01/04/2022 | Programme start: 26/04/2022

Who is the programme aimed at?

Profile

The programme is aimed at highly motivated people, ready to invest themselves in training in the most up-to-date concepts in marketing and communication.

Key admissions criteria

  • Highly motivated people with an interest in the sector;
  • Who ideally have a university or college degree or equivalent experience;
  • And who, as courses are given in English, have a very good knowledge of this language.

Exhaustive approach

The Executive Master in Digital Marketing and Communication proposes an in-depth development of your skills in the various areas of marketing and communication.

Adapted to the digital

The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital.

Practical insights

The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions.

Short track, to keep active

The Executive Master in Digital Marketing and Communication is a unique 19-day training course. It covers all aspects of digital marketing and communication.

A step forward to management

The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication.

Faculty

These courses are given by different Solvay university specialists, surrounding the best Belgian professionals in this field, alternating theory and practice.

A unique approach on the market.

In partnership with

At the end of the programme, you'll be able to:

  • Master the fundamentals in marketing and build a digital marketing strategy that creates value for your company and society, now and in the future.
  • Make a difference with your S.A.V.E. strategy and generate a digital customer-centric marketing and communication plan that will build an engaged customer base.
  • Be expert in marketing data and know how to use data to deliver value to consumers and secure a sustainable competitive advantage.
  • Implement the acquired skills immediately thanks to the practical exercises and group tasks throughout the programme.

You will also become members of the “Solvay Alumni Association” and of the BMMA (Belgian Management and Marketing Association), which will provide access to a high-quality network in marketing. And, last but not least, you will be holding a very sought after “Executive Master in Digital Marketing and Communication” degree.

19 days. 10 modules.

The Executive Master in Digital Marketing and Communication is spread on 19 days and 10 modules to reach out to the highest level in digital marketing and communication.

1 . (Re)dicover the fundamentals of marketing

Professor: Jean-Pierre Aerts
2 days in April 2022: Tuesday 26 and Wednesday 27

2 . Vision 2025: Marketing and artificial intelligence

Professors: Hugues Bersini & Hugues Rey 
1 day in May 2022: Thursday 5

3 . From Product to Solution

Professors: Virginie Bruneau & Cédric Cauderlier
1 day in May 2022: Tuesday 17

4 . An immersion day in a digital agency

Professor: Juan Vanhufflen

1 day in May 2022: Thursday 19

5 . Omni-Channel strategies

Professor: Virginie Bruneau

1 day in June 2022: Tuesday 7

6 . Value: Focus on your value tag instead of price tag

Professor: Sandra Rothenberger
2 days in June 2022: Thursday 9 and Saturday 11

7 . Digital Communication

Professor: Hugues Rey
5 Days:

3 days in September 2022: Tuesday 20, Thursday 22 and Saturday 24
2 days in October 2022: Tuesday 11 and Thursday 13

8 . Marketing research

Professor: Virginie Bruneau
1 day in Octobre 2022: Saturday 15

9 . Data Science for Marketing

Professor: Martine George
3 days in November 2022: Tuesday 15, Thursday 17 and Saturday 19

10 . Marketing Hackathon

Professor: Hugues Rey

2 days in January 2023: Friday 20 and Saturday 21

Optional Module

This module is strictly reserved for participants who will register for the 2022 edition, or those who have already followed the programme (alumni)

More programme features

Our promise

The best guest lecturers will bring you real cases as they did it.

As a participant you are expected to share your experience with your peers. The interaction between participants is key to the understanding of falls and tips, but is also a great business opportunity.

8:30 am: welcome with coffee
9:00 am: course
10:30/11:00 am: coffee break
12:30 pm: lunch
1:30 pm: Course
3:00 pm: coffee break
3:30 pm: Course
5:30 pm: End of the day.

20th CENTURY FOX FILM BELGE, AG INSURANC, AG REAL ESTATE, APERAM, ARCELORMITTAL, AXA, BEHERMAN GROUP, BEIERSDORF, BEOBANK, BERGFIN, BIBLIOTHEQUE ROYALE DE Belgique, BNP PARIBAS FORTIS, BOL.COM, BRIDGESTONE EUROPE, BRUXELLES FORMATION, BSEF, BTH, BURSON MARTSELLER, BUSINESS SPACE, CLOMACO, CRONOS ONTERNATIONAL, D'IETEREN SEAT, DBi, DELHAIZE, DOMITYS, EASME, EDANA, EFRAG, EMPIRE PRODUCTIONS, ENGIE, EUFIC, EUROPEAN COMMISSION (Unisys Consulting), EUROPEAN FREE TRADE ASSOCIATION, FILLIERS DISTILLERY, FILM-KITCHEN, GODIVA BELGIUM, GOLAZO, GREENYARD FROZEN, HAVAS MEDIA BELGIUM, HELLO BANK! by BNP PARIBAS FORTIS, HORECA LOGISTIC SERVICES, ICEWATCH, IDEREA CONSULTING, INTERHOST SOLUTIONS, INTERPARKING, IPM GROUP, JCDECAUX BELGIUM, JOHN DEERE COMPANY, JOHNSON & JOHNSON, JOHNSON CONTROLS INC, JUST IN TIME MANAGEMENT, KEYRUS, KHARIS CAPITAL, LOTERIE NATIONALE, LUCIMED, MAGNETIS GROUP, MAKE YOUR BRAND, MARCOM AVENUE, MERCK GROUP, MINDSHARE, ORANGE, OUTHERE, PHD MEDIA BELGIUM, PLAYMAKER, POP SOLUTIONS, PROXIMUS, PURATOS, RMB, ROCHE DIAGNOSTICS, RS PRINT, RTBF , RTL TVI, SANOFI, SAY-SO, SHAKE, SIDEKICK, SII BELGIUM, SLM, SMARTBOX, SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT, SWIFT, TAYO, TEST-ACHATS, TOURING CLUB BELGIUM, TRAMWAY 21, UCB, ULB, VISIYOU, WINDEUROPE.

Profile of participants over the last 5 years:

  • 45% women and 55% men
  • Average age of 35
  • 14 years of working experience
  • 38% non-Belgians
  • Breakdown of Belgian registrations: 50% Dutch-speakers and 50% French-speakers

Certificate

The certificate of “Executive Master in Digital Marketing and Communication” will only be granted upon fulfillment of two conditions:

  • Active participation in the courses
  • The submission of an end-of-programme paper, which needs to be positively evaluated by the jury members.

Participants.

The Executive Master in Communication and Digital Marketing is a comprehensive program bringing together a panel of academic leaders and renowned speakers. It provides a current and global vision of the evolution of the enterprise 2.0. It has allowed me to gain more confidence in my daily work, and to integrate numerous references, working methods and marketing tools necessary to approach the digital transformation in a thoughtful way.

I recommend this course to anyone who wants to learn how communication and marketing will evolve or are already evolving in the years to come.

The training is very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies.

“The Executive Master in Digital Marketing and Communications course offers a great mix of new insights and tactics, which are easy to grasp and to implement in my job. During the 17 days, I got to work closely with passionate marketers, learn the latest trends in Digital Marketing and I gained the confidence to switch careers.”

“Thanks to this programme, I’ve developed important strategic skills directly applicable in my day-to-day job. Very practical courses taught by teachers with rich and concrete marketing experience helped me to reach the next step in my career!”

“I had been hoping to flesh out a professional deployment project through my own company, and I now have some solid foundations that I can build on. This Executive Master programme is perfectly designed for marketing and communications managers. By offering a 360° view, it allows the participants to create their own links between the various digital marketing fields, and to refine their vision. It includes a perfect balance between theory, workshops and case studies. Most of the speakers are business creators or managers of Business units, who share their passion, know-how, and vision with talent and generosity.”

35 years old

Average age

14 years

Average years of experience

38 %

International participant Non-Belgians

Lecturers

Philippe Biltiau
Solvay Brussels School
Professeur

Academic Director

Hugues Rey
Havas Media Belgium
Chief Executive Officer, Professor

Topic Leader

Jean-Pierre Aerts
Market Link
Managing Director

Topic Leader

In an ever-evolving world, it is an absolute necessity to know which digital strategy should be applied. Being aware of big data, e-commerce and social media is one thing. Using them efficiently in your daily business is another. This is what our Executive Master in Digital Marketing and Communication will teach you. In 19 days, from May 2021 to January 2022.
Philippe Biltiau
Academic Director

Any questions?

Programme Manager
Thierry Antoine