Making AI Pay Off

Masterclass

05 February 2026 | 1:00–5:00 PM | €300

What works, what doesn’t, and what to do next.

Explore how Artificial Intelligence is reshaping the business landscape.
In this Masterclass, you will uncover what AI truly is, why it has become a strategic priority, and how it can create real value for your organisation. From understanding key concepts to identifying concrete opportunities, this session gives you the clarity and tools to move from curiosity to impact.

Location

Duration

Frequency

Language

Tuition

Application deadline

Programme start:

3

JUL

Info session

Certified Coaching Foundations Programme

Online

12:30 - 13:30

What this Masterclass will cover

The "why" and the "what": Understanding why AI is affordable and accessible now. We will demystify the technology, covering high-level principles of Machine Learning, Neural Networks, and LLMs.
Value creation & Industry examples: A look at how AI is actually used in the industry today for optimisation and new value generation.
Strategic deployment: How to really reap the benefits of AI. We will discuss key attention points for adoption, how to build your first success fast, and how to iterate and grow.
Navigating challenges: A critical discussion on real business challenges, including data governance, ethics, privacy, and managing bias in machine learning.