Innovation stays at the base of growth in every organization.

It has never been more important to innovate in our volatile, uncertain, complex and ambiguous (VUCA) world. Making a company more innovative means working on four key pillars: Leadership, Strategy, Process & Culture.

In this video, John Metselaar, Professor of Management Practice in “Leading Innovation” and former Head of Innovation at Procter & Gamble Belgium, explains the main drivers and benefits of implementing innovation within an organization.

If you want to learn why this executive programme is so relevant for professionals and companies in today's world, check our newly launched Programme in Leading and Living Innovation.