Who is the programme aimed at?
The Digital Transformation Masterclass - 5 workshops “à la carte” - is aimed at Project and Team Leaders who need to know more about the impact of digitalisation for their organisation and prospects.
Key admissions criteria
- 3-5 years of work experience
- Be proficient in English
Discover the challenges of digitalisation
Discover what digitalisation can bring to business models, work environments and innovation processes.
A toolkit to better manage the digital transformation
Deepen your knowledge in Strategy, Data Analytics, Business Model, Go to market and Governance, to achieve the digital transformation of your organisation.
Exchanges with experts, academics and peers
Thanks to its participative methodology, learn how to define and modify your digital strategy.
Development of a digital terminology
Develop within your organisation the knowledge necessary for your digital transformation.
Boost your organisation
Diversify and develop your organisation's activities through the creation of new digital initiatives and keep one step ahead of the competition.
Preparing for today's challenges
The methods and tools acquired during these masterclasses will enable the company to have a more effective mind set, focused on the definition and implementation of a coherent strategy.
Explore major digital technologies and their impact on business models
Explore in a small group up to five key topics for implementing digital transformation in your company: Strategy, Digital Business Models, Data Analytics, Go to Market and Digital Governance.
Each masterclass is based on an interactive pedagogy, using a wide variety of methods and situations. It alternates real case studies, role-playing and group work.
5 "à la carte" masterclasses to succeed in the digital transformation of your organisation
1 . Masterclass in Digital Business Models
Led by Benjamin Beeckmans & Omar Mohout
20 & 21 May 2021 (9am>6pm)
Prepare your response to today’s digital challenges to your business model. Identify the structural changes that will generate more value. Build your next-generation enterprise.
2 . Masterclass in Strategies For The Digital Age
Led by Nicolas van Zeebroeck
27 & 28 May 2021 (9am>6pm)
This masterclass focuses on the strategic and organizational implications of digitalization, based on a common understanding of the main features and capabilities of the technology.
3 . Masterclass in Data Analytics
Led by Martine George
3 & 4 June 2021 (9am>6pm)
The masterclass will enable you to discover and practice the various aspects of business analytics and bring value and insights for your organisation, data and prospects.
4 . Masterclass in Digital Governance
Led by Georges Ataya
10 & 11 June 2021 (9am>6pm)
Succeeding the transition involves mastery of various governance skills in the plan, build, run and monitor series of activities. Mastering the 7 maturity enablers. It also requires diving into evolving technologies such as IoT, Cloud, Blockchain or Cybersecurity.
5 . Masterclass in Go To Market: Strategy & Execution
Led by Alex Papanastassiou
17 & 18 June 2021 (9am>6pm)
In this hands-on masterclass, we seek to shape the understanding of digitalisation of your industry, how it affects your go-to-market approach and what practices you can use to be successful in this new context.
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