Digital Transformation Masterclass

This masterclass focuses on the strategic and organisational implications of digitalisation, based on a common understanding of the main features and capabilities of the technology.

Learning objectives:

• Recognise the specificities of digital strategies
  • Think critically about the potential of digital technology for your business
• Understand the main technology levers that can be exploited in a digital transformation
  • Distinguish between marginal impacts and disruptive impacts
  • Identify the most suitable digital plays for your business
• Anticipate the need for organisational change
  • Identify the main inhibitors and obstacles to your digital transformation project
  • Recognise the main organizational enablers and levers

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The masterclass will enable you to discover and practice the various aspects of business analytics and bring value and insights to your organisation, data and prospects.

Learning objectives:

• Approach Business problems data-analytically
  • Think carefully & systematically about whether & how data can improve business performance (strategic & tactical)
• Be able to interact competently on the topic of data science for business purpose
  • Discuss data science intelligently with data scientists and with other stakeholders
  • Better understand proposals for business data science projects and investments
• Participate in data science projects

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Succeeding the transition involves mastery of various governance skills in the plan, build, run and monitor series of activities. Mastering the 7 maturity enablers. It also requires diving into evolving technologies such as IoT, Cloud, Blockchain or Cybersecurity.

Learning objectives:

• Managing digital journey (Value components: Benefit realisations, Risk optimisation and Resource optimisation).
• Make the best out of the technology, master the architectural element.
• Walking the talk: reach project outcome through own or acquired resources, skills and services.
• Towards a sustainable digital operations (Keep control of your initiative by building the four management elements: Plan, Build, Run and Monitor).
• Explore the seven components of maturity.
• Governance practices for a successful transformation (The risk element, The cybersecurity element, Surf the technology waves, Technology forecast and trends).

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In this hands-on masterclass, we seek to shape the understanding of digitalisation of your industry, how it affects your go-to-market approach and what practices you can use to be successful in this new context.

Learning objectives:

• Develop a good understanding of the impacts of digitalisation.
• Identify the specific challenges and opportunities a digitalised economy presents for your go-to-market (GTM).
• Learn a process and a set of practices that you can use to shape your go-to-market strategy in a way that’s meaningful to all your stakeholders.
• Learn ways to drive execution so as to hit your GTM goals and learn in the process.
• Acquire skills that can be used in a variety of contexts of digital transformation.

These two days are structured to provide a stimulating mix of required theory and intensive work on your real-life situation. We will seek to apply a holistic, discovery-driven and user centric approach to designing and continually refining your go-to-market strategy and execution.

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