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What is Revenues in the Marketing Canvas?

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing, Transformative CMO, Consultant 19/10/2017 Marketing

In his article, Laurent Bouty, the Academic Director of the Advanced Master in Creativity and Marketing at Solvay Brussels School of Economics & Management, highlights the importance of revenues in your marketing strategy as they are highly influenced by the Total Experience you give to your customers/clients. The stronger your Total Experience is, the most revenues you can generate in the long run. 


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