Blog

"Quand la Philo s'en Mêle"

Philippe Biltiau, Academic Director at Solvay Brussels School of Economics & Management 08/11/2017

Le journaliste Fabrice Lambert s'est intéressé à notre Executive Programme en Management et Philosophies et à l'apport de la philosophie aux pratiques managériales. Il en a fait l'objet principal de son article intitulé "Quand la philo s'en mêle" paru dans le magazine Trends Tendances du 19 octobre 2017.

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What is Revenues in the Marketing Canvas?

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing, Transformative CMO, Consultant 19/10/2017 Marketing

In his article, Laurent Bouty, the Academic Director of the Advanced Master in Creativity and Marketing at Solvay Brussels School of Economics & Management, highlights the importance of revenues in your marketing strategy as they are highly influenced by the Total Experience you give to your customers/clients. The stronger your Total Experience is, the most revenues you can generate in the long run. 

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Discover the new version of Marketing Canvas

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing, Transformative CMO, Consultant 28/09/2017 Marketing

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing at Solvay Brussels School of Economics & Management, explores in his article the key concepts and dimensions of the new version of Marketing Canvas: MARKETING CANVAS 2.0. 

 

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Maîtriser l'approche client dans l’ère digitale

Benjamin Beeckmans, Professor of Entrepreneurship & Executive Master in Digital Marketing and Communication 12/10/2017 Marketing

Benjamin Beeckmans, Professor of Entrepreneurship at Solvay Brussels School of Economics & Management and also at the Executive Master in Digital Marketing and Communication, explains us the module "From Place to Access" which deals primarily with the necessary coordination between the online and the in-store customer.

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Published in "La Libre Entreprise" – Saturday, October 7, 2017

 

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La Dream Team

Alain Goudsmet, Directeur du Mentally Fit Institute, Conférencier EMM 10/10/2017 Management

Alain Goudsmet, chargé de conférences à l'Executive Master in Management (EMM) et Directeur du Mentally Fit Institute introduit le concept de Dream Team pour une organisation. Il y définit également la différence entre le leadership et le membership 

Pour plus d'informations, visionnez notre vidéo.

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GROW through Value-Focused Marketing

Jean-Pierre Aerts, Professor of Executive Master in International Association Management , Solvay Executive Education 02/10/2017 Marketing

What is marketing ?

Surprisingly, few people know how to correctly answer this question. Most believe that marketing is communication, though communication is only a tiny fraction of it. By going back to the origin of the word, we understand that MARKETING is choosing a MARKET and doING what is needed to impact it.

MARKET-ING, therefore, involves a vast number of management disciplines in which you might get lost, unless you have a powerful methodology to coordinate everyone's efforts.

GROW: GOAL - REALITY...

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Comment la méthode des cas de l'EMM m'a aidé à évoluer sur le plan professionnel

Nicolas Rogiez, Area Director, Engie 29/08/2017 Management

La méthode des cas telle qu’appliquée lors de l’EMM est surprenante. Partant d’une méthode connue, la déclinaison de cette dernière selon deux angles différents a été pour moi une véritable remise en question.

Le premier angle, la résolution du cas en travail personnel a créé avant tout l’obligation de remettre en question toutes sortes d’acquis.
Les cas balayent des sujets et contextes si variés qu’ils forcent à sortir de sa zone de confort, autant que de son domaine d’activité. Il faut alors tenter...

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The FNF: Bridging the Art and Science of Financial Management

Dr. Dominique Eggermont MD, Senior Medical Advisor, JV NOVARKA – Chernobyl New Safe Confinement 15/09/2017 Finance

It is difficult for me to explain how ‘intellectually starved’ I was before cherishing the mental challenge this programme represents. Not only have I come to grasp the basic tenets of finance, but this Course has generated in me a new hunger for knowledge in the field of Financial Management.

The programme faculty come from diverse backgrounds, with different interests and experiences both professionally and academically. Its approach not only shows a tremendously high standard of professionalism but also,...

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Can a CISO act as a DPO?

Georges Ataya, Academic Director IT, InfoSecurity, GDPR Management Education 14/09/2017 IT

The new European General Data Protection Regulation (GDPR) imposes, in certain cases, the appointment of a Data Protection Officer (DPO). Public and private sector organizations are struggling with the need for them to create an additional responsibility or merge it with the existing Chief Information Security Officer function (CISO). When responding to interrogations, I regularly advise the inquirer to verify three basic criteria:

The first involves the availability of an overall CISO, driving Information...

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Innovation: The Driver of Growth in an Organization

John Metselaar, Professor of Management Practice in “Leading Innovation” 25/09/2017 Innovation

Innovation stays at the base of growth in every organization.

It has never been more important to innovate in our volatile, uncertain, complex and ambiguous (VUCA) world. Making a company more innovative means working on four key pillars: Leadership, Strategy, Process & Culture.

In this video, John Metselaar, Professor of Management Practice in “Leading Innovation” and former Head of Innovation at Procter & Gamble Belgium, explains the main drivers and benefits of implementing innovation within an...

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L'athlète d'Entreprise

Alain Goudsmet, Directeur du Mentally Fit Institute 14/09/2017 Management

Alain Goudsmet, conférencier à L'Executive Master in Management et Directeur du Mentally fit Institute, explique comment le manager peux améliorer ses performances au travail en retrouvant le sens de son travail

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