Trainings for professionals: 3 success factors you should not overlook

Olivier Witmeur, Professor of Entrepreneurship at the SBS-EM 07/12/2017 Management

As any good HR manager, you have probably spent a long time assessing the needs of your management teams in order to identify the right skills and training objectives.

You evaluated timeless and promising proposals from several specialised institutions, business schools, and universities. But here is one question:

Do you have any certainty that the new skills your team learns will be applied from day one when they come back?

To answer this question, you will have to take a step back and look at the big...

See more

Quelle est la différence entre collaboration et coopération?

Alain Goudsmet, Director of Mentally Fit Institute, Conférencier EMM 16/01/2018 Management

Comment susciter les dynamiques collectives intra-team et inter-team ?

Regardez la vidéo d'Alain Goudsmet et découvrez la différence entre les notions de collaboration et de coopération au sein de l'entreprise. 


See more

8 good reasons to take an Executive Education Management programme

Asja Kamenica, Programme Manager at the Solvay Executive Education 09/01/2018 Management

Now more than ever, the continuing education plays a crucial role in the development of our lifelong learning skills. It represents a perfect opportunity for all working professionals, managers of organizations and heads of departments to discover new key areas of management capable of propelling them even further in their career.

Read the article « 8 good reasons to take an Executive Education Management programme « to discover how a professional training can help you take your career to the next level!


See more

It's not just digital and it's not only transformation

Alex Papanastassiou, Integration Manager at Emakina Group, Guest Lecturer at SBS-EM 20/12/2017 Innovation

Over the course of the past few years, we've been witnessing a growing interest in the impacts of digital on companies and on human societies in general. We see considerable attention on technology and tools presented as outside the realm of and independent from culture. There is also considerable focus on the idea of transformation and on the ways in which it can be achieved to help businesses and institutions remain relevant in what is often referred to as the digital era. However, the challenge facing...

See more

10 Takeaways from the 2017 Lisboa Web Summit

John Metselaar, Professor of Management Practice in “Leading Innovation” 01/12/2017 Innovation

"I recently attended the Web Summit in Lisbon - a 60.000-attendees, week-long, full immersion into "The New Digital"!

This extraordinary annual event proved to be an eye-opening experience so much that I decided to summarize my top-10 impressions in a blog:


  1. The “tech world” is a parallel universe!

The average age of the 59,000+ participants must have been around 30 years old. At 56 I felt slightly out of place but got over it quickly! It soon became crystal clear to me that the current generation’s...

See more

Cybercriminality: From rule-based to anomaly detection

Sandro Sinigaglia, Topic leader & lecturer, Executive Master in Information Security Management 30/11/2017 IT

Watch our video and find out how to protect your assets against cyber-attacks using 3 key steps!

To protect our businesses, we need to know very well our landscape and apply the best practices and strategies in our fight against hackers, cybercriminals and even nation states who might use our information to their own advantage:

  1. Prevent: prepare in advance a defense model
  2. Detect: identify what you could omit or not handle very well
  3. Respond: act in case of the attack.

If you have an interest in such hot...

See more

"Quand la Philo s'en Mêle"

Philippe Biltiau, Academic Director at Solvay Brussels School of Economics & Management 08/11/2017

Le journaliste Fabrice Lambert s'est intéressé à notre Executive Programme en Management et Philosophies et à l'apport de la philosophie aux pratiques managériales. Il en a fait l'objet principal de son article intitulé "Quand la philo s'en mêle" paru dans le magazine Trends Tendances du 19 octobre 2017.

See more

What is Revenues in the Marketing Canvas?

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing, Transformative CMO, Consultant 19/10/2017 Marketing

In his article, Laurent Bouty, the Academic Director of the Advanced Master in Creativity and Marketing at Solvay Brussels School of Economics & Management, highlights the importance of revenues in your marketing strategy as they are highly influenced by the Total Experience you give to your customers/clients. The stronger your Total Experience is, the most revenues you can generate in the long run. 

See more

Discover the new version of Marketing Canvas

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing, Transformative CMO, Consultant 28/09/2017 Marketing

Laurent Bouty, Academic Director of the Advanced Master in Creativity and Marketing at Solvay Brussels School of Economics & Management, explores in his article the key concepts and dimensions of the new version of Marketing Canvas: MARKETING CANVAS 2.0. 


See more

Maîtriser l'approche client dans l’ère digitale

Benjamin Beeckmans, Professor of Entrepreneurship & Executive Master in Digital Marketing and Communication 12/10/2017 Marketing

Benjamin Beeckmans, Professor of Entrepreneurship at Solvay Brussels School of Economics & Management and also at the Executive Master in Digital Marketing and Communication, explains us the module "From Place to Access" which deals primarily with the necessary coordination between the online and the in-store customer.

See the full article

Published in "La Libre Entreprise" – Saturday, October 7, 2017


See more

La Dream Team

Alain Goudsmet, Directeur du Mentally Fit Institute, Conférencier EMM 10/10/2017 Management

Alain Goudsmet, chargé de conférences à l'Executive Master in Management (EMM) et Directeur du Mentally Fit Institute introduit le concept de Dream Team pour une organisation. Il y définit également la différence entre le leadership et le membership 

Pour plus d'informations, visionnez notre vidéo.

See more

GROW through Value-Focused Marketing

Jean-Pierre Aerts, Professor of Executive Master in International Association Management , Solvay Executive Education 02/10/2017 Marketing

What is marketing ?

Surprisingly, few people know how to correctly answer this question. Most believe that marketing is communication, though communication is only a tiny fraction of it. By going back to the origin of the word, we understand that MARKETING is choosing a MARKET and doING what is needed to impact it.

MARKET-ING, therefore, involves a vast number of management disciplines in which you might get lost, unless you have a powerful methodology to coordinate everyone's efforts.


See more

Comment la méthode des cas de l'EMM m'a aidé à évoluer sur le plan professionnel

Nicolas Rogiez, Area Director, Engie 29/08/2017 Management

La méthode des cas telle qu’appliquée lors de l’EMM est surprenante. Partant d’une méthode connue, la déclinaison de cette dernière selon deux angles différents a été pour moi une véritable remise en question.

Le premier angle, la résolution du cas en travail personnel a créé avant tout l’obligation de remettre en question toutes sortes d’acquis.
Les cas balayent des sujets et contextes si variés qu’ils forcent à sortir de sa zone de confort, autant que de son domaine d’activité. Il faut alors tenter...

See more

The FNF: Bridging the Art and Science of Financial Management

Dr. Dominique Eggermont MD, Senior Medical Advisor, JV NOVARKA – Chernobyl New Safe Confinement 15/09/2017 Finance

It is difficult for me to explain how ‘intellectually starved’ I was before cherishing the mental challenge this programme represents. Not only have I come to grasp the basic tenets of finance, but this Course has generated in me a new hunger for knowledge in the field of Financial Management.

The programme faculty come from diverse backgrounds, with different interests and experiences both professionally and academically. Its approach not only shows a tremendously high standard of professionalism but also,...

See more

Can a CISO act as a DPO?

Georges Ataya, Academic Director IT, InfoSecurity, GDPR Management Education 14/09/2017 IT

The new European General Data Protection Regulation (GDPR) imposes, in certain cases, the appointment of a Data Protection Officer (DPO). Public and private sector organizations are struggling with the need for them to create an additional responsibility or merge it with the existing Chief Information Security Officer function (CISO). When responding to interrogations, I regularly advise the inquirer to verify three basic criteria:

The first involves the availability of an overall CISO, driving Information...

See more

Innovation: The Driver of Growth in an Organization

John Metselaar, Professor of Management Practice in “Leading Innovation” 25/09/2017 Innovation

Innovation stays at the base of growth in every organization.

It has never been more important to innovate in our volatile, uncertain, complex and ambiguous (VUCA) world. Making a company more innovative means working on four key pillars: Leadership, Strategy, Process & Culture.

In this video, John Metselaar, Professor of Management Practice in “Leading Innovation” and former Head of Innovation at Procter & Gamble Belgium, explains the main drivers and benefits of implementing innovation within an...

See more

L'athlète d'Entreprise

Alain Goudsmet, Directeur du Mentally Fit Institute 14/09/2017 Management

Alain Goudsmet, conférencier à L'Executive Master in Management et Directeur du Mentally fit Institute, explique comment le manager peux améliorer ses performances au travail en retrouvant le sens de son travail

See more