Executive Master in Digital Marketing and Communication

Combine traditional practices and new digital channels.
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Brussels
Solbosch Campus (ULB)
9 months
November > May
3 days/week
Tuesday, Thursday and Saturday
English
Passive French
€ 6.950 (ex. VAT)
Course material and catering included
Registration deadline: 13/10/2017 | Programme start: 06/11/2017

Who is the programme aimed at?

Profile

The programme is aimed at profesionals in communication and markerting who want to go deeper into their knowledge in marketing and/or digital communication.

Key admissions criteria

  • University degree
  • At least 3 to 5 years profesional experience

Exhaustive approach

The Executive Master in Digital Marketing and Communication proposes an in-depth development of your skills in the various areas of marketing and communication.

Adapted to the digital

The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital.

Practical insights

The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions.

Short track, to keep active

The Executive Master in Digital Marketing and Communication is a unique 17-day training course. It covers all aspects of digital marketing and communication.

A step forward to management

The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication.

A unique network

The best Belgian specialists working with Solvay provide you an Executive Master that combines theory with practice.

A unique approach on the market.

In today’s fast-paced world, determining which traditional marketing and communication tools are still relevant and which new tools can be deployed is vital to any company in any industry. The Executive Master in Digital Marketing and Communication is the only marketing and communication programme that combines traditional practices and new digital channels. It creates a new, integrated marketing and communication landscape in which both the traditional and novel aspects of this sector intertwine seamlessly.

17 days. 7 modules.

The Executive Master in Digital Marketing and Communication is spread on 17 days and 7 modules to reach out to the highest level in digital marketing and communication.

More programme features

Our promise

The best guest lecturers will bring you real cases as they did it.

As a participant you are expected to share your experience with your peers. The interaction between participants is key to the understanding of falls and tips, but is also a great business opportunity.

8:30 am: welcome with coffee
9:00 am: course
10:30/11:00 am: coffee break
12:30 pm: lunch
1:30 pm: Course
3:00 pm: coffee break
3:30 pm: Course
5:30 pm: End of the day.

Obtention of the Master

To obtain the “Executive Master in Digital Marketing & Communication” diploma, participants must attend 80% of the classes and complete a written assignment relating to one of the themes covered by the course. Those who do not complete this document will be awarded an “Executive Programme in Digital Marketing & Communication”.

Participants.

L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. Il apporte une vision actuelle et globale de l’évolution de l’entreprise 2.0. Il m’a permis d’acquérir plus de confiance en moi dans le travail quotidien, et d’intégrer de nombreuses références, des méthodes de travail et les outils marketing nécessaires pour aborder de façon réfléchie la transformation digitale.

I recommend this course to anyone who wants to learn how communication and marketing will evolve or are already evolving in the years to come.

The training is very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies.

“To me, these programmes provide a comprehensive view of all aspects of

the sector which need to be taken into account by all those wishing to advance in a marketing or communication career.”

“The high standards set by Solvay and the quality of speakers involved in

these training sessions are proof of its commitment to excellence and garner real results.” 

“As an owner of a digital agency, I mainly enjoyed three aspects of these courses:

  • Practical insights from marketing experts; I have been able to use them directly in my day-to-day operations (methods, ideas, tools etc.)
  • Connections with an extended network of professionals among the students and
  • Teachers, some of them are now clients or partners
  • Theoretical validation of some of the models we developed internally.”

Lecturers

Philippe Biltiau
Solvay Brussels School
Professeur

Academic Director

Benjamin Beeckmans
SOLVAY BRUSSELS SCHOOL of EM
Professor

Topic Leader

Sandra Rothenberger
SBS-EM
Professor of Strategic Marketing

Topic Leader

In an ever-evolving world, it is an absolute necessity to know which digital strategy should be applied. Being aware of big data, e-commerce and social media is one thing. Using them efficiently in your daily business is another. This is what our Executive Master in Digital Marketing and Communication will teach you. In 17 days, from October to May.
Philippe Biltiau
Academic Director

Any questions?

Contact us
Programme Manager
Thierry Antoine